Last updated: 3 June 2026

Hot Yoga Unity Ltd (“HYU”, “we”, “us”, “our”) operates a network of yoga studios in London and Essex, United Kingdom: Hot Yoga Brixton, Hot Yoga Shoreditch, Hot Yoga Essex, Sadhana Yoga & Wellbeing, The Yoga Quarter, Bikram Yoga London (London Bridge and Canary Wharf). This Privacy Policy explains how we collect, use, and protect personal information across all our studios, our website, our mobile apps, and our messaging channels (including Instagram, Facebook, and WhatsApp).

1. Data Controller

Hot Yoga Unity Ltd is the data controller responsible for your personal information. You can contact us at:

Email: info@hotyogaunity.com
Website: https://hotyogaunity.com

2. Information We Collect

We may collect the following categories of personal data:

  • Identity and contact details — name, email address, phone number, date of birth, postal address.
  • Booking and attendance data — class bookings, attendance history, membership type, payment history, class preferences.
  • Health information — voluntarily provided medical or health-related disclosures relevant to safe yoga practice (e.g. injuries, pregnancy).
  • Communications — messages you send us via email, Instagram, Facebook, WhatsApp, or in person.
  • Marketing preferences — your consent choices for email, SMS, and WhatsApp marketing.
  • Technical data — IP address, browser type, device information, and analytics data when you visit our website or use our apps.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and manage your bookings, memberships, and access to our classes.
  • To process payments and maintain billing records.
  • To communicate with you about your bookings, account, and any service updates.
  • To respond to customer service enquiries received via Instagram, Facebook, WhatsApp, or email.
  • To send marketing communications about classes, offers, and events — only where you have given consent.
  • To ensure your safety during classes (where you have voluntarily shared health information).
  • To improve our services, website, and customer experience.
  • To comply with our legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contract — to fulfil our service to you (e.g. processing your booking).
  • Consent — for marketing communications and processing of health data.
  • Legitimate interests — to run our business effectively, prevent fraud, and improve our services.
  • Legal obligation — to comply with applicable laws (e.g. tax, accounting).

5. WhatsApp, Instagram, and Facebook Messaging

When you message us on Instagram, Facebook, or WhatsApp, the content of your messages and your account identifier are processed by us to provide customer support and respond to your enquiries. We use automated reply systems powered by Anthropic’s Claude AI to provide faster responses; your messages are processed by Anthropic strictly to generate a reply and are not used to train any AI model. We may also use these channels to send you marketing communications, but only where you have given specific opt-in consent.

You can opt out of marketing messages at any time by replying STOP or by emailing info@hotyogaunity.com.

6. Third Parties We Share Data With

We share your personal data with the following categories of trusted third parties, strictly for the purposes described above:

  • Momence — our booking and customer management platform.
  • Meta Platforms (Facebook, Instagram, WhatsApp) — for messaging and, where you’ve consented, advertising.
  • Freshworks (Freshchat) — for managing customer messaging across Instagram and Facebook.
  • Anthropic — to generate AI-powered responses to your messages (data is not used to train AI models).
  • Payment processors — Stripe and our merchant banks, to process payments securely.
  • Email and SMS providers — for sending transactional and marketing communications.
  • Professional advisors — accountants, lawyers, and auditors as required.
  • Regulators or law enforcement — where legally required.

We do not sell your personal data to anyone.

7. International Data Transfers

Some of our third-party service providers are based outside the United Kingdom and the European Economic Area. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

8. Data Retention

We keep your personal data only for as long as necessary for the purposes described in this policy. As a rule:

  • Active member data — kept for the duration of your membership plus 7 years for tax and accounting purposes.
  • Marketing data — kept until you withdraw consent or after 3 years of inactivity, whichever is sooner.
  • Customer service messages — kept for up to 24 months.

9. Your Rights

Under UK GDPR, you have the following rights:

  • Access — request a copy of your personal data.
  • Rectification — ask us to correct inaccurate data.
  • Erasure — ask us to delete your data (“right to be forgotten”), subject to legal exceptions.
  • Restriction — ask us to limit how we use your data.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to certain types of processing, including direct marketing.
  • Withdraw consent — at any time, where we rely on consent.

To exercise any of these rights, contact us at info@hotyogaunity.com. We will respond within one month.

10. How to Delete Your Data

To request deletion of your personal data, email us at info@hotyogaunity.com with the subject line “Data Deletion Request” and we will action your request within 30 days, subject to any legal obligations to retain certain records.

11. Cookies and Website Tracking

Our website uses cookies and similar technologies to ensure essential site functionality, analyse usage, and (where you consent) to deliver targeted advertising. You can manage cookie preferences via your browser settings or our cookie banner when you first visit the site.

12. Children’s Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect data from children under 16 without verifiable parental consent.

13. Complaints

If you have concerns about how we handle your data, please contact us first at info@hotyogaunity.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Phone: 0303 123 1113

14. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be communicated via email or via a notice on our website.

15. Contact Us

Hot Yoga Unity Ltd
Email: info@hotyogaunity.com
Website: https://hotyogaunity.com